creative director
The Story Behind TIME's 2025 Person of the Year Covers
Pine is the Creative Director at TIME. To illustrate the choice of the Architects of AI as TIME's 2025 Person of the Year, we asked two separate artists to help us visualize the incredibly complex technological revolution that is currently underway. London-based illustrator and graphics animator Peter Crowther and digital painter Jason Seiler each created an image that speaks to the duality AI has produced - man vs. machine. Inspired by the inner workings of computer chips, Crowther's intricate AI structure looms large over the busy construction site.
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Scenes From Saturday's Nationwide 'No Kings' Protests
Organizers say the "No Kings" protests drew more than 7 million people across 2,700 cities. The crowds included high-profile politicians, A-list celebrities, and more than a few creative inflatables. On Saturday, crowds gathered in cities across the United States to protest President Donald Trump and his administration. Organizers of the No Kings rallies claim that more than 7 million people attended in all, across 2,700 cities in the Unites States and beyond. The gatherings provided a clear picture not only of how widespread the resistance to the Trump administration has become, but also the diversity of the coalition driving it.
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How AI Can Make Gaming Better for All Players
When Google revealed Project Gameface, the company was proud to show off a hands-free, AI-powered gaming mouse that, according to its announcement, "enables people to control a computer's cursor using their head movement and facial gestures." While this may not be the first AI-based gaming tool, it was certainly one of the first to put AI in the hands of players, rather than developers. The project was inspired by Lancy Carr, a quadriplegic video game streamer who utilizes a head-tracking mouse as part of his gaming setup. After his existing hardware was lost in a fire, Google stepped in to create an open source, highly configurable, low-cost alternative to expensive replacement hardware, powered by machine learning. While AI's broader existence is proving divisive, we set out to discover whether AI, when used for good, could be the future of gaming accessibility.
'Immortals of Aveum' first look: A little more magic and this might be wonderful
When I saw the announcement trailer for Immortals of Aveum in the winter of 2022, I was surprised by my own interest in the game. Immortals came from an unproven studio founded four years prior by Bret Robbins, a AAA creative director who most recently built a trio of Call of Duty titles: Modern Warfare 3, Advanced Warfare, and WWII. Ascendant Studios, his independent venture, was partnering with EA on its debut game, a first-person shooter in a militaristic fantasy world. On the surface, it didn't sound like something I'd be drawn to. But Immortals of Aveum caught my eye.
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AI generated art in advertising: Creative tool or creative replacement?
While a picture might speak a thousand words, it only takes a few words in a text box to generate a picture these days, one that might even be considered top notch artwork. Artificial intelligence (AI) is to thank for this, or perhaps to blame. While artificial intelligence has long produced art, recent tools such as DALL-E 2, Midjourney, and Stable Diffusion, have given rise to an AI generated art boom that allows even the most uncreative among us to produce intricate, abstract, or lifelike pieces by merely entering a few words into a text box. For some, the potential and possibilities of these AI tools to democratise craftsmanship and make creativity more accessible to everyone fills them with excitement, for others it fills them with dread and a moral panic about real artists being replaced by machines, an angle that is often pushed by the news media. Dillah Zakbah, creative director and partner at BBH, says that while much has been written in the press from a position of AI replacing human talent, not much has been looked at or said about it from the point of view of using it as a tool.
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EVE Online Gamers Role-Play as Covid-19 Researchers
They know all about saving fictional worlds, but gamers are now being called upon by researchers to lend a hand in one of humankind's biggest crises--the Covid-19 pandemic. So far, they have risen to the occasion and delivered the equivalent of 471 years of work. In the multiplayer space opera EVE Online, a mini-game called Project Discovery doubles as a citizen science platform, studying the human immune system's response to the novel coronavirus. Participants take on data analysis through gameplay that helps researchers isolate specific patterns as predictors of disease severity. The project is a collaboration with McGill University, the British Columbia Cancer Research Centre, the University of Pennsylvania, and the University of Modena and Reggio Emilia.
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Artificial Intelligence & Creativity
The Automation of Creativity: How man & AI will work together to improve the ad industry.. In a quest to understand the role of artificial intelligence (AI) in advertising, The Drum, in partnership with Teads, has unveiled a new documentary, The Automation of Creativity, shot in Tokyo, London and Amsterdam. The 16-minute film explores how artificial intelligence is beginning to impact the creativity of advertising and the role of human creatives. To date, artificial intelligence (AI) machines have been able to write poetry, drive cars and there is even talk of a machine possibly winning a Pulitzer one day. Turning the focus on the ad industry, The Automation of Creativity film stars the world's first artificial intelligence creative director, AI-CD ß, launched by McCann Erickson Japan. AI-CD ß is set a brief by Mondelez in the film and presents its creative idea back to the client.
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What em Mythic Quest /em Gets Right (and Wrong) About Sexism in the Gaming Industry
Rob McElhenney's continually hilarious sitcom It's Always Sunny in Philadelphia may still (!) be on the air, but that hasn't stopped the multitalented actor, writer, and director from pursuing even more projects. In February 2020, his new show Mythic Quest, which he co-created with Sunny collaborators Charlie Day and Megan Ganz, debuted on Apple TV . The show follows the workings of a video game studio run by an eccentric creative director named Ian Grimm (McElhenney) and his oddball leadership team, including executive producer David Brittlesbee (David Hornsby, also of Sunny fame), lead engineer Poppy Li (Charlotte Nicdao), head of monetization Brad Bakshi (Danny Pudi), and head writer C.W. Longbottom (F. Though the primary focus is on these main characters, the show explores the breadth of important industry figures, including the overlooked and overworked testers and programmers and designers, the chipper office assistants and community liaisons, and the gatekeeping streamers and gaming audiences--all of whom play a part in creating or promoting the studio's main project, an MMORPG titled Mythic Quest, and its upcoming expansion pack, Raven's Banquet. Although Mythic Quest doesn't have anywhere near the name recognition of Sunny, it has a lot going for it.
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A feel for the game
If you are a PlayStation fan, on March 18 of 2020 you were likely confused, frustrated, bored, or some combination of the three. On that day, Mark Cerny, the lead system architect on the PlayStation 5, stood behind a lectern and, for an hour, delivered a live-streamed presentation titled "The Road to PS5." He rhapsodized about the ins-and-outs of computational power, and, at one point, solicited users for pictures of their ears. At that stage, the console itself hadn't been shown yet, and if the live chat accompanying the feed was any indication, the talk was not landing. Games were not being discussed, let alone shown. Most viewers likely zoned out around the sentence "33 CUs at 2.23 GHz is 10.3 teraflops." But that gobbledygook -- manifest through the marriage of hardware, firmware and software, with a pinch of authorial intent and creative vision -- meant a lot to developers. After all, the stream was a version of a presentation originally planned for this year's canceled Games Developers Conference, which in its original format would reach an audience of primarily developers and publishers.
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Why the 2020 streaming wars will be won by robots
Creative Director and Product Evangelist, Vionlabs -- Arash Pendari is an entrepreneur with a background as a game developer and designer with extensive experience in running technology-based businesses. Arash is the founder and Creative Director of Vion… (show all) Arash Pendari is an entrepreneur with a background as a game developer and designer with extensive experience in running technology-based businesses. Arash is the founder and Creative Director of Vionlabs which has the mission of creating the world's best content discovery tools and experiences.